Today marks the beginning of widespread consumer availability of Windows Phone 7.5, and the new Web version of Marketplace and My Windows Phone, the free online service that takes the lock and delete your lost phone to the network and gives you easy access to applications, photos and documents. For developers. Making the next step in expanding your Windows Phone chance and an opportunity for us to have a few features you've asked to deliver
By now you know that Windows Phone 7.5 is a minor update. The addition of Twitter and LinkedIn integration in People Hub, improved communication with groups and threaded messaging, quick and nice Web experience with hardware IE9, great search features accelerated as local Scout and of course a smarter approach to apps make Windows Phone 7.5 the only phone that people actually centered around them connected.
This operating system is based on our commitment to provide more opportunities for you to reach 19 more markets, which provides more functionality and more ways to get your app with applications to be explored, as App Connect and deep linking, so even apps Customer have never heard of it appearing in a Bing search. How important is the Connect app? A recent survey * commissioned, we found that 60% of people with competing smartphones wish there was an easier way to find relevant applications. More than half of people think that some suggestions are displayed below the search results *, that is exactly what we deliver with App Connect. Windows Phone SDK makes it easy for you to do more with your app.
The most visible new opportunity to achieve today is a Web version of the marketplace. Check it out here. This is a powerful new way to more customers around the world to browse, purchase and recommend your software and games directly from their browser. Customers can now buy an app from the web and application can be downloaded automatically via the air for their Windows Phone 7.5 devices. Marketplace on the Web will also be able to download a client to leave the story to make it easier to reinstall programs (when changing phones, for example). The new marketplace app gives more marketing and promotional scenarios for you as well, because you can directly attach to your application within this comprehensive web-shopping experience.
International expansion of onboarding and payments to the Microsoft Advertising solution for Windows Phone is one of your most important questions. Today, our international presence extends far beyond the U.S. to assist developers in eleven countries MORE: Australia, Belgium, Canada, Finland, France, Germany, Italy, Netherlands, Norway, Spain and United Kingdom.
So what does it mean? That means more Windows Phone app developers can make more money from in-app advertising and get paid locally in their country. Microsoft Advertising solution for Windows Phone has proven to make more money for developers than other solutions on the market ... to 71% more in a recent survey! Click here to read more about international expansion, Microsoft Advertising solution for Windows Phone app developers.
We must also continue to work on Marketplace and App Hub to bring in more markets. Developers in other countries than the 38 we currently support can also publish their applications to the marketplace through local intermediaries registered with Global Publisher Program. This global publishers accept your app posts and then publish them to the markets you choose. Publishers are now available for all major world regions, including:
Asia Pacific: App Port;
China: Device7 & MTel;
Central and Eastern Europe: Market APPA;
Commonwealth of Independent States (CIS): Shortcut;
Middle East, Africa and Latin America: Yalla Apps
Our registration and certification are part of the reason that customers have come to rely on Marketplace for Malware free apps and games to be delivered, while nearly 70% of Android users recently expressed concern for malicious software *. But if we have more developers come in with a Windows Phone more countries, we continue to seek ways to App Hub and registration process for developers to improve. One issue that we've heard you loud and clear is the time and energy required for tax information, such as offering ITIN. I am pleased to announce today the day we have paid taxes and simplified by eliminating the need to give an ITIN on your W-8 to take advantage of a reduced withholding rate. It's more money with less paperwork.
We are always improving Windows Phone Developer Tools to make it faster and easier for developers all around the world more amazing apps and games to do. Look for another blog post tomorrow Cliff Simpkins with an update on the SDK and developer builds of Windows Phone 7.5.
Finally, I thank you. If Windows Phone 7.5 begins to reach customers, we are reminded how far we have come together. In less than a year, we have built a thriving market with more than 30,000 apps and already gives 90% of the most popular applications on both platforms leading competitors *. Your applications are increasingly a factor in people's choice of Windows Phone and smarter approach to our (your) apps are even clearer with Windows Phone 7.5. These capabilities, combined with the new market and merchandising features make this an exciting time and we hope for a lucrative Windows Phone developer. Keep these great new and updated applications!
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