Saturday 4 February 2012

Real Deal Boosts Intel's Entertainment Cred

Intel has tried to establish himself as an actor in the entertainment world, particularly by hiring Black Eyed Peas frontman wil.i.am as director of creative innovation, noted technical analyst Nathan Brookwood. "By entering RealNetworks patent portfolio, Intel can continue this transition, which is more in the ever popular audio and video streaming market."

Intel (Nasdaq: INTC) is to buy about 190 patents, 170 patent applications and next generation video codec software from RealNetworks (Nasdaq: RNWK).

The conditions for the sale to RealNetworks retains certain rights to continue using the patents in the current and future products.

Besides selling, signed RealNetworks and Intel a memorandum of understanding to collaborate on the development of video codec software and related products.

RealNetworks will be able to liquidate those assets, generate additional capital for investment in new businesses and markets, said CEO Thomas Nielsen.

Many of RealNetworks' products have declined in popularity over the years, said Timothy C. Bradley, an intellectual property law with coats and Bennett.

"They are now one of the few streaming providers that require downloading a streaming client, a user registration, etc.," he told the E-Commerce Times. "The sale of intellectual property law, RealNetworks take advantage of their patents - which have a limited life and will not last forever maintain a good -. Order to get capital for new businesses"

Intel's plans
Intel has no specific plans for the patents that the software is announced, a spokesperson for Sumner Lemon told the E-Commerce Times.

"I would say there are two parts of this agreement," Lemon said. "The acquisition of these patents to our already varied portfolio of patents and intellectual property also expand., General, we recognize that there is a growing need for a high-user computing experience to deliver a wide range of equipment."
Not just any Chip Maker

There are a number of advantages, in fact, said Intel, Nathan Brookwood, research fellow with Insight 64, the E-Commerce Times.

"Intel has a huge investment in software at this time," he said, "something that many people do not realize that there are thousands of Intel engineers to work every day to write code A part of this code supports the chips. .; other code-writing efforts on operating systems. "

In addition, the video be a complex array of tools and applications require, and IP portfolio of RealNetworks' will be valuable in this regard, Brookwood added.

Intel has tried to establish himself as an actor in the entertainment world, particularly by hiring Black Eyed Peas frontman wil.i.am as director of creative innovation, Bradley noted. "By entering RealNetworks patent portfolio, Intel can continue this transition, which is more in the ever popular audio and video streaming market."

Intel is clearly its approach to expanding the market, said Charles King, principal with Pund-IT, the E-Commerce Times, referring to another through the company announced this week that the standard from QLogic InfiniBand for U.S. $ 125 million .

"It is important to remember that if they launch development or make acquisitions, it is still looking forward to putting this technology in feature sets and tools that they believe that OEM customers will need in the future."

RealNetworks is a classic example of this, King said. "At CES over Ultra Book launch, leaders spoke about lifestyle features in laptops or mobile devices and how high-end media and images pushing down into smaller and smaller computers."
 
IP Insurance
Patent protection is probably another aspect to the acquisition, Brookwood speculation.

"I'm sure that if they look at what RealNetworks does with regard to the videos they have a chance to make their own products to improve to see. But they also have a chance to make their own statement of IP to improve their and their clients to protect against one to see potential conflicts that can be stimulated on the road. "
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